Bloodline: Ascension
Narrative RPG · 2024
Fitzroy Game Studio & Esports Hub
Where Melbourne Comes to Play, Compete & Create
A studio, arena, and clubhouse under one roof on Greeves Street. We build original RPGs, host ranked tournaments, and open our LAN floor seven nights a week.
4.9★ average member ratingOpen 7 days · 10am–late
Our Story
From a spare-room mod team to a Fitzroy institution
Bloodline Realm started as five friends patching a fantasy RPG in a Collingwood share house. A decade on, we run a 40-seat arena, a working studio, and a community that stretches across Victoria.
2014
The first build
We shipped "Ashfall Chronicles" as a free demo and gathered 12,000 players in three months — enough proof to quit our day jobs.
2017
Doors open on Greeves Street
We fitted out our Fitzroy venue with 40 tournament-grade rigs, a soundproofed casting booth, and a café that never closes early.
2020
Going remote-first for the community
When venues shut, we moved coaching and league nights online, keeping 2,000+ regulars connected through the toughest Melbourne winters.
2024
Our biggest release yet
We launched "Bloodline: Ascension" to 300,000 wishlists and now host the Southern Ladder, Victoria’s largest amateur esports circuit.
What We Do
Four ways to play with us
Whether you want to compete, learn, celebrate, or ship your own game, there’s a lane for you on Greeves Street.
LAN Floor & Ranked Nights
Forty RTX-class rigs, 240Hz monitors, and a fibre line that never stutters. Drop in for casual play or sign up for our Tuesday and Thursday ranked ladders with live casting.
- ✓Casual seat — AUD $12 / hour, AUD $45 day pass
- ✓Ranked night entry — AUD $20, includes leaderboard placement
- ✓Private 10-seat pods for parties from AUD $180
Our Work
Games, events & the venue
A look at what we ship and host. Filter by category to see the range of work coming out of Greeves Street.
Southern Ladder Finals
256 players · Fitzroy Arena
The LAN Floor
40 tournament rigs
Ashfall Chronicles
Remastered · 2023
Winter Fighter Cup
Casting booth live
The Café & Lounge
Open till late
Community Voices
Loved by players across Victoria
“The Thursday ranked nights turned my scrappy solo queue into an actual improvement plan. My coach spotted a positioning habit in one VOD review that bumped me two divisions in a month.”
“We ran our studio’s end-of-year night here for 22 people. Brackets, catering, and casting were all handled — I genuinely just showed up and played. Best team event we’ve done.”
“I playtested Bloodline: Ascension for eight months before launch. The team actually reads the feedback threads — three of my suggestions made it into the shipped combat system.”
Good to Know
Frequently asked questions
Walk-ins are welcome for casual play whenever seats are free, and we usually have room on weekday afternoons. Weekend evenings and ranked nights fill quickly, so we recommend booking a seat online or by phone at least a day ahead.
Every rig comes pre-loaded with the major competitive titles across MOBA, tactical FPS, fighting, and battle-royale genres. If you have a specific game in mind, mention it when you book and our floor staff will make sure it’s installed and patched before you arrive.
Yes — under-18s are welcome until 8pm, and our staffed after-school sessions run Monday to Friday. We enforce game ratings for younger members and offer supervised birthday packages designed for players aged 10 and up.
Absolutely. Our coaches work with everyone from first-timers to ranked competitors. Beginner sessions focus on fundamentals, comfortable settings, and building confidence, with no assumption of prior experience.
We’re at 95 Greeves Street in Fitzroy, a short walk from Brunswick Street’s cafés and trams. Street parking is available on surrounding streets, and the 11 and 96 tram routes both stop within a few minutes’ walk.
Get In Touch
Come play, or plan your event
Questions about coaching, bookings, or hosting an event? Send us a message and our Fitzroy team will get back to you, usually within one business day.
Visit the venue
- Phone
- +61 3 9417 2569
- Address
- 95 Greeves Street, Fitzroy VIC 3065
- [email protected]
Opening hours
- Mon–Thu: 10am – 11pm
- Fri–Sat: 10am – 1am
- Sunday: 10am – 10pm